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Unit 1: Managing for People, Planet and Profits -- Frameworks and Corporate Strategies |
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YOU MUST COMPLETE UNIT 1 TO ENROLL IN THE OTHER CLASSES Required Unit: This unit will familiarize participants with the on-line technology used in the certificate program and provide background knowledge for later units. This unit introduces the Natural Step, a comprehensive model of sustainability, as well as practice-based sustainability frameworks, such as the Ceres Principles and the Global Reporting Initiative (GRI), which can guide organizational activities. The unit also examines corporate sustainability strategies as well as local & global examples of sustainable business practices.
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Nancy Artz, Professor of Business Administration, University of Southern Maine. Nancy teaches online courses in triple-bottom-line business and consumer behavior at the undergraduate and MBA levels. She is active in USM's efforts to reduce its carbon emissions, audit its sustainability performance, and train faculty in sustainability teaching. Her research often examines social marketing and the environment, including a study with the Maine DEP on using the internet to foster sustainable behavior in employees and consumers (Journal of Marketing Communication, 2007 and Competition Forum, 2005). Other scholarship includes her book, 301 Great Customer Service Ideas, NIST-funded research on quality awards, and articles in Greening of the Campus, Journal of Entrepreneurship Education, Journal of Consumer Psychology, Annual Review of Psychology, and Marketing Letters. Before earning her doctorate in Marketing from Northwestern University in 1989, she was a marketing research consultant.
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Registration has ended. Please browse courses for future offerings of this course.
$135
(4 contact hours/ 0.4 CEUs)
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The discount for MEBSR members is available when registering by phone (call the number at the bottom of this screen). |
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