|
Unit 2: Environmental and Social Bottom Lines |
|
|
[1st week] Environmental Bottom-Line -- Assessing Impacts & Moving Toward Sustainability: You'll explore different approaches to assessing the environmental impacts of your business, including life cycle analysis, carbon footprinting, ecological footprinting, and business-specific sustainability indicators. You'll be introduced to tools such as greenhouse gas calculators and resources provided by the U.S. EPA and other governmental units.How can you actually improve the environmental bottom line. We'll review the continuous improvement cycle of audit - benchmark goal setting - action assessment-and-revision. We'll also cover basic issues related to energy use, waste reduction, green buildings (LEED), environmentally preferable purchasing (EPP), and the incorporation of sustainability into corporate decisions. (An optional in-person tour of a LEED Gold building will be offered.) [2nd week] Social Bottom Line and Corporate Social Responsibility (CSR): You'll reflect on social responsibility at multiple levels: responsibility toward your employees, your community, and the world. We'll briefly examine the evolving standards for social responsibility, the importance of stakeholder engagement, and corporate governance.
| |
|
Nancy Artz, Professor of Business Administration, University of Southern Maine. Nancy teaches online courses in triple-bottom-line business and consumer behavior at the undergraduate and MBA levels. She is active in USM's efforts to reduce its carbon emissions, audit its sustainability performance, and train faculty in sustainability teaching. Her research often examines social marketing and the environment, including a study with the Maine DEP on using the internet to foster sustainable behavior in employees and consumers (Journal of Marketing Communication, 2007 and Competition Forum, 2005). Other scholarship includes her book, 301 Great Customer Service Ideas, NIST-funded research on quality awards, and articles in Greening of the Campus, Journal of Entrepreneurship Education, Journal of Consumer Psychology, Annual Review of Psychology, and Marketing Letters. Before earning her doctorate in Marketing from Northwestern University in 1989, she was a marketing research consultant.
Merritt Carey |
|
|
Registration has ended. Please browse courses for future offerings of this course.
$200
(8 contact hours/ 0.8 CEUs)
|
|
