Health & Human Services, Enrichment, and Business and Management Enrichment Health and Human Services Business & Management

Writing Effective Marketing Copy

Graphics and colors catch your eye, but words make the sale. Online or in print, it takes persuasive, benefits-oriented copy to convert a prospect into a paying customer. In four lively, interactive classes, you'll discover the psychology behind successful copywriting, the architecture of winning ads and Web pages, and the crucial differences between features and benefits. The class also reveals:

  • The only two reasons people buy anything
  • Three unspoken worries your prospects have - and how to answer them
  • Four ways to identify and target your ideal customer

Designed for independent professionals, small/medium size business owners, and those already working in marketing, the class also examines how to customize your writing for different projects (brochures, sales letters, emails) and media (print, web, broadcast).

Tom Mckay of Maine Creative Services, www.mainecreative.com, is a marketing consultant/ copywriter who specializes in helping small businesses and service providers enhance their brand identity, improve customer communications, and increase sales.


4 Wednesdays, September 23-October 14, 9-11 a.m.

Registration has ended. Please browse courses for future offerings of this course.

$215 (12 contact hours/ 1.2 CEUs)
Abromson Center, 88 Bedford Street, USM Portland campus