Health & Human Services, Enrichment, and Business and Management Enrichment Health and Human Services Business & Management

Social Media for Fundraising

With 1 out of every 7 people on Earth using sites like Facebook, nonprofit professionals need to learn to use social media effectively. In this course you'll get an overview of social media, including the most effective for fundraising: email marketing. You'll see why this is the most exciting time for nonprofits-you can finally build support for your cause without leaving your desk! In addition to learning the background of social media, you'll examine four of the most popular social media platforms: Facebook, Twitter, LinkedIn, and Google+. You'll see how each one fits in your nonprofit marketing and fundraising mix and get tips to on how to use each effectively.

In just one day you will learn:

  • How to create an effective social media strategy that passes the "hit by a bus" test (one anyone will be able to pick up and follow)
  • Both how to set up Facebook pages and how to increase the chances your Facebook statuses are seen
  • How to use Twitter for professional development, market research, and generating donations
  • How LinkedIn can be help you sell more and find decision makers
  • How to Google+ can dramatically help people find your nonprofit, even if they aren't using Goolge+
  • How to make a successful YouTube video on a shoe string budget and why you should consider one even if it doesn't go "viral"
  • Ideas on how to used location based services like FourSquare for your nonprofit
  • How to create systems that streamline your social media use and save you time
  • How to measure your influence and to repeat the things that are working

You will leave this day with:

  • A familiarity with the most popular social media platforms
  • A plan on which one to focus on and what to do on that platform
  • Tips on effectively coordinating fundraising on social media and
  • A plan for keeping your nonprofit's social media fresh, even in only 15 minutes a day

This is geared for nonprofit staff members but will also be of benefit to board members and volunteers.

Beginner to Intermediate: This course is structured to help people who are only familiar with using email. But people familiar with some social media will still get advanced tips from this course.

Marc Pitman An international nonprofit organizational development coach and fundraising trainer, Marc A. Pitman is the author of Ask Without Fear! and Google + for Nonprofits, and founder of, a website dedicated to practical ideas for fundraising more effectively. Marc coaches nonprofits to more effective fundraising and individuals to career advancement and reduced stress. Because of his dynamic trainings, Marc speaks to thousands each year at events like the World Fundraising Summit in Mexico, trainings in New Zealand, and even the International Bowling Expo. His experience and balanced commentary caused him to be featured in books and articles around the world and be sought out as a guest on TV and radio shows as diverse as Al Jazeera and Fox News. Committed to making it easy for volunteers and nonprofit staff to get fundraising training, Marc continues to strive to make it ridiculously easy to find fundraising training. He was also chosen as one of Maine's first "40 Under Forty" honoring Maine's emerging generation of leaders. If you drive past him, you're likely to see him singing 80's music loud enough to embarass his family.

Monday, March 24, 9 a.m.-4 p.m.

Registration has ended. Please browse courses for future offerings of this course.

$250 (6 contact hours/ 0.6 CEUs)
Abromson Center, 88 Bedford Street, USM Portland campus