Athletic Uniforms
Understanding that change in style is a constant with athletic uniforms, and depending upon vendor availability, below are guidelines for the design and ordering of athletic uniforms.
Colors
All* athletic uniforms will be in USM blue or
white with USM gold used as an accent color if available. See color reproduction
section in this manual for detailed information. Exact Pantone Matching
System (PMS) color matches are not necessary if unavailable. Request
that uniform vendors achieve the closest possible match.
Logos and word marks
The primary "Southern Maine Huskies" logo
must appear on all athletic uniforms. For some sports it may appear as
a full chest image. For sports such as baseball, basketball, or tennis
it will appear on the sleeve, short, or left chest.
Two additional word marks are available for sports that require the name of the team to appear above a team member's number. The "Huskies" and "Southern Maine" word marks are the only options for this purpose. See the section below on typography for numbers and names for detailed information.
The interlocking "USM" logo may also appear on uniforms or hats if space permits, but ideally should not be the most dominant logo on a uniform. Examples of appropriate usage include baseball and softball hats, field hockey skirts, or basketball collars.
See the usage guidelines for correct usage of these logos and word marks.
Typography for numbers and names
All numbers, names, and any other required language
that appears on athletic uniforms must be set in Futura Bold or Futura
Condensed Bold.
Approval
All athletic uniforms must be approved by
the director of Athletics and Recreation. Obtain a uniform proof and
proposed fabric color swatches from the selected vendor for approval
before production. After approval, a confirmation will be given and uniforms
may then be ordered.
* Baseball and softball may have gray uniforms.
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Uniform logo and word mark
1. baseball home jersey
2. basketball away uniform
3. hockey
4. soccer away uniform
5. women's track |
CONTENTS
• Introduction
• The
Athletics Logo
• Athletic
Logo Usage Chart
• Color
Reproduction
• Usage
Guildelines
• Incorrect
Usage
• The
Old Husky
• Other
University Identities
• Stationery
• Marketing
Collateral
• Advertising
• Web
Sites
• Typography
• Athletic
Uniforms
• Merchandise
