University of Southern Maine

The Athletics Logo

Primary logo

Southern Maine Huskies logo

Secondary logos
The secondary logos can be used in most occasions in place of the primary "Southern Maine Huskies" logo. These logos, pictured below include: the "Southern Maine" logo, the "USM Huskies" logo, and the interlocking "USM" logo. When choosing a secondary logo to use, consider if the audience is familiar with the University of Southern Maine and USM Athletics. Suggestions are provided below.

All secondary logos are subject to the same color reproduction and usage guidelines as the primary logo. See the color reproduction and usage guidelines for details.

The "USM Huskies" and "Southern Maine" logos are highly appropriate for merchandise, such as shirts, caps, and mugs, but should never be used in situations that would be considered official, such as on business communications and marketing collateral.

Interlocking USM logo

The interlocking "USM" logo pictured on this page replaces all previous versions of this kind of logo. It has been re-stylized to the new visual identity standards and will provide for consistency with the new look. This logo may appear on athletic uniforms. Merchandise is another appropriate use. This logo should never be used in situations that would be considered official.

Word marks (uniforms only)
The "Southern Maine" and "Huskies" word marks are for use on uniforms only.

• Word marks are used when the name of a team must appear above a team member's number.

• They are subject to the same color reproduction and usage guidelines as the primary logo. See the See the color reproduction and usage guidelines for details.

Team, club, and events
Three marks are available for teams, clubs, and events. They will be created and provided by the Office of Marketing and Brand Management with the permission of the Athletics director.

• Athletic sub-brands are not available to USM departments and offices that are not within USM Athletics.

• The creation of logos for individual teams, apart from the sub-branded examples to the right, are not permitted at any time.

• They are subject to the same color reproduction and usage guidelines as the primary logo. See the color reproduction and usage guidelines for details.

Husky image

Husky image
Use of the “Husky” image is allowed only at the discretion of the Athletics director.

• The husky image is subject to the same color reproduction and usage guidelines as the primary logo. See the color reproduction and usage guidelines for details.