University of Southern Maine

Color Reproduction

The official colors of the Athletics logo and the University are
USM blue, USM gold, and white.

4-color process printing

In a 4-color process layout, the logo must always appear in USM blue and USM gold.

2-color spot printing

In a 2-color spot layout, the logo, whenever possible, should appear in USM blue and USM gold. If a second color is used in the place of USM gold the logo must always appear in USM blue. A 2-color solid version can be used when highlight detail in lettering cannot be achieved.

1-color printing

1-color layouts must always be in USM blue or black.

• 1-color USM blue layouts that will not be photocopied often should use logos with 40% USM blue shadow values in them.


• 1-color USM blue layouts that will be frequently photocopied should use solid logos without 40% USM blue shadow values in them.


• 1-color black layouts should always use 100% black line art logos without shadow values in them.

Athletics logo colors

2-color logo	1-color logo w/screen
line art logo	2-color solid logo

Official USM colors

USM Blue Spot (PMS) Coated paper stock: PMS 287 Uncoated paper stock: Reflex Blue CMYK (4-color process) Cyan (C): 100 Magenta (M): 68 Yellow (Y): 0 Black (K): 12 RGB (Monitor) Red (R): 30 Green (G): 59 Blue (B): 120 Web hexadecimal (HTML) #1E3B78

USM Gold Spot (PMS) Coated paper stock: PMS 130 Uncoated paper stock: PMS 129 CMYK (4-color process) Cyan (C): 0 Magenta (M): 30 Yellow (Y): 100 Black (K): 0 RGB (Monitor) Red (R): 255 Green (G): 204 Blue (B): 0 Web hexadecimal (HTML) #FFCC00

Secondary color information

40% USM Blue Used for logo shadows and reverse logo keyline Spot (PMS) Coated: 40% PMS 287 Uncoated: 40% Reflex Blue CMYK (4-color process) Cyan (C): 40 Magenta (M): 27.6 Yellow (Y): 0 Black (K): 4.4 RGB (Monitor) Red (R): 165 Green (G): 177 Blue (B): 201 Web hexadecimal (HTML) #A5B1C9

White CMYK (4-color process) Cyan (C): 0 Magenta (M): 0 Yellow (Y): 0 Black (K): 0 RGB (Monitor) Red (R): 255 Green (G): 255 Blue (B): 255 Web hexadecimal (HTML) #FFFFFF

CONTENTS
• Introduction
• The Athletics Logo
• Athletic Logo Usage Chart
• Color Reproduction
• Usage Guildelines
• Incorrect Usage
• The Old Husky
• Other University Identities
• Stationery
• Marketing Collateral
• Advertising
• Web Sites
• Typography
• Athletic Uniforms
• Merchandise

Athletics Style Guide home

USM Style Guide home