Incorrect Usage
To better facilitate correct logo usage, the following illustrations provide examples of incorrect usage. These or any other adaptations of incorrect usage not found in this section, and that fall outside of the defined Usage Guidelines are strictly forbidden.
• Do not re-create or alter the logo in any manner. Examples of a change in condition include, but are not limited to: separation of elements, using the logo as a part of copy, color substitution, information/elements added, and font substitution.
• Do not stretch the logo. When re-sizing the logo make sure that the width to height aspect ratio is the same.
• Do not use the logo or any element of the logo to create a pattern.
• Avoid use of the logo on top of photos, textured, or busy backgrounds.
• Do not screen or watermark the logo. Maintain the same color values prescribed in the color reproduction section of this manual.
• Do not use versions of the logo obtained from the Web, or from scanning previously printed materials. Call USM Marketing and Brand Management or USM Athletics for an electronic version of the logo.
• Maintain a 0° angle or reproduction. Under no circumstance should the logo be rotated.
 Separation of elements |
 Logo as a part of copy |
 Color substitution |
 Information/elements added |
 Font substitution |
 Stretched logo |
 As part of a pattern |
 Over a photograph |
 Screening or watermark |
 Logo from the Web |
 Rotated logo |
CONTENTS
• Introduction
• The
Athletics Logo
• Athletic
Logo Usage Chart
• Color
Reproduction
• Usage
Guildelines
• Incorrect
Usage
• The
Old Husky
• Other
University Identities
• Stationery
• Marketing
Collateral
• Advertising
• Web
Sites
• Typography
• Athletic
Uniforms
• Merchandise
