Merchandise
Merchandise can be defined as products, wares, and goods offered for sale. Merchandise creates the greatest challenges for a standardized identity because of the variety of surfaces, shapes, processes, and materials. In consideration of this, there is a primary logo as well as a set of secondary logos that can be used for merchandise. Below are a set of topics that cover the use of the USM Athletics identity for merchandise.
Adherence to visual identity standards
Strict adherence to the color reproduction and usage
guidelines in this manual must be observed when designing and producing
merchandise. Logos are available, and can be used for a number of processes,
including: offset printing, screen printing, decals, vinyl, dye-sublimation
printing, color copying, embroidery, and engraving. These logos cannot
be altered in any way. Single color logos for printing on dark surfaces
are available. Whenever possible these surfaces should be blue or black.
Policies
The Athletics logo cannot be used or reproduced without the written consent
of the director of Athletics and Recreation.
To obtain one-time consent please send the director of Athletics and
Recreation details about the piece of merchandise being created. Obtain
consent for each new piece of merchandise.
Once consent has been granted and a vendor has been chosen, submit a paper proof of the proposed piece of merchandise from the vendor. This proof will be reviewed and approved by the director of Athletics and Recreation and the Office of Marketing and Brand Management. Only after approval has been granted, may the vendor produce the merchandise.
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CONTENTS
• Introduction
• The
Athletics Logo
• Athletic
Logo Usage Chart
• Color
Reproduction
• Usage
Guildelines
• Incorrect
Usage
• The
Old Husky
• Other
University Identities
• Stationery
• Marketing
Collateral
• Advertising
• Web
Sites
• Typography
• Athletic
Uniforms
• Merchandise
