The Old Husky Logo
 Old Husky Logo |
In order to present a clear and consistent new identity the old Husky logo and all iterations of it are no longer in use. All new materials must carry the new identity outlined in this manual.
Grandfather policy
The University does not encourage the waste of materials
and has provided a grandfather policy that allows for old materials
to be used before adopting this new identity system. However, as of September
18, 2004 all new materials were to have been produced using the new identity
system. All materials were to conform to the
USM identity system and use of the old logo was to cease as of July 1, 2005.
Other University Identities
 USM Logo |
USM logo
In September 2003, the University of Southern Maine instituted a new visual
identity. This identity, established standards for visual, as well as
written communications, and addressed logo usage, signage, typography,
the Web, marketing collateral, advertising, and stationery. Style guides
and electronic copies of the official logo can be downloaded at www.usm.maine.edu/image.
The new Athletics identity is part of the University's identity and is to only be used in association with Athletics. University communications and marketing collateral should always bear the official USM logo and with materials that are primarily about Athletics, the materials should be co-branded with the USM Athletics logo. It is important to follow both the University of Southern Maine Identity Guide and Style Manual, and this manual when using and placing the logos.
 University Seal |
University seal
The seal of the University will remain unchanged and will
be used to authenticate the highest official University documents.
It may be used on other formal documents. The seal indicates official
sanction, while the logo represents the University's image and visual
identity.
CONTENTS
• Introduction
• The
Athletics Logo
• Athletic
Logo Usage Chart
• Color
Reproduction
• Usage
Guildelines
• Incorrect
Usage
• The
Old Husky
• Other
University Identities
• Stationery
• Marketing
Collateral
• Advertising
• Web
Sites
• Typography
• Athletic
Uniforms
• Merchandise
