Usage Guidelines
Usage guidelines have been established to assure that logos are used correctly and that the USM Athletics visual identity succeeds. Following these guidelines builds brand equity and establishes a recognizable image for USM Athletics.
• Stage the logo at least a distance of the CAP height of the letter "E" in the words "Southern Maine" all the way around, away from any other active elements in the layout, and at least 3/8" from the page edges.
 Staging Space the size of the letter "E" (shown above) must be observed all the way around the logo. |
• The minimum size of proportionate reproduction of the logo is 1" high.
 Minimum size of proportionate reproduction The logo should never be smaller than 1" in height. |
• Reverse usage of logos requires an additional 40% USM blue keyline around the logo. USM blue is the only color that can be placed behind the logo. Athletics logos with keylines have been produced for this purpose.
 Reverse logo The reverse logo requires a 40% USM blue keyline when printed on blue. The words "Southern Maine" do not use a keyline. |
CONTENTS
• Introduction
• The
Athletics Logo
• Athletic
Logo Usage Chart
• Color
Reproduction
• Usage
Guildelines
• Incorrect
Usage
• The
Old Husky
• Other
University Identities
• Stationery
• Marketing
Collateral
• Advertising
• Web
Sites
• Typography
• Athletic
Uniforms
• Merchandise
