Bill Costa teaches in the areas of Entrepreneurship, Marketing, and Organizational Behavior. In his applied work, he helps entrepreneurial teams develop and market their products and services. He is a Colleague of the Creative Education Foundation and a Leader at the Creative Problem Solving Institute. Over the last decade, he has coordinated the NiteFlite Programs at both the Creative Problem Solving Institute and the International Creativity Conference in Africa. Bill is serves as the Director of Operations and is a Member of the Board of Directors of the American Creativity Association. In 2009 and 2010 he was the Conference Chair the ACA’s International Creativity Conferences. Bill’s primary interests lie in the practical application of deliberate creativity techniques in the business world.