Office of Marketing

USM Logo for Print Use Gallery

Print materials require a larger file than those used for digital or web with a resolution of 300 dpi (dots per inch). Print materials often use the CMYK (cyan, magenta, yellow, black) color mode.

Print projects include posters, banners, brochures, postcards, notecards, and clothing; scroll down to Download a Logo for Print Use.

If you are working on a web or digital project, try the Logo for Web or Digital Use Gallery

IMPORTANT: Do not change the proportions of the logo, rotate, or include the logo or part of the logo in a larger image. The logo should be clearly readable and not separated into parts, printed in color combinations other than those found in the USM Style Guide, or combined as art with text.

 

Print Terms

The following terms are commonly used in print production:

  • CMYK (Cyan, Magenta, Yellow, Black): These four ink colors are combined to create full color images.
  • PMS (Pantone Matching System): A universal color system for consistent color industry-wide for individual or spot ink colors. Spot colors are available in both coated and uncoated paper versions, and are slightly different for each medium to account for the different absorbencies in the paper types. 
  • Vector-based Line Art: Also known as vectored-based graphic file, are line art files created with a mathematical formula that are useful for enlarging or reducing digital graphics without quality loss for flawless printing.

 

File Types Used for Print

  • AI (Adobe Illustrator): Vector-based line art featuring crisp lines and sharp graphics. These files can be enlarged or reduced without losing image quality. 
  • EPS (Encapsulated PostScript): Vector-based line art featuring crisp lines and sharp graphics often created in Adobe Illustrator. These files can be enlarged or reduced without fear of losing image quality. Use this file-type for print use whenever possible.
  • PDF (Portable Document Format): Almost as flexible as the EPS file, can be made up of vector-based line art featuring crisp lines and sharp graphics. This file-type is also accessible to many programs outside the graphic design industry. 
  • TIFF (Tagged Image File Format): A raster image file used mostly for photographs. Enlarging a tiff file will create blurry results. 
  • JPG or JPEG: Named after its originators, Joint Photographic Experts Group, is a raster image file-type and the most fragile file format. Enlarging a Jpeg file will create blurry results. Use this format only if you have no other choice.

 

USM Standard Logo

Gold icon and blue text for placement on a white background.

USM Logo Full Color

CMYK Print Inks AI (CS6) | EPS | PDF | TIFF | JPG (white bg)
PMS Print inks on Coated Paper AI (CS6) | EPS | PDF 
PMS Print Inks on Uncoated Paper AI (CS6) | EPS | PDF 

To download: Right-click (or ctrl-click on a Mac) on the file type you need, then "Save Link As..." or "Download Linked File As..."
You may not have the correct software to open these files on your computer, but in most cases will be able to place or import the file into your document.

 

USM Reverse Logo with Gold

Gold icon and white text for placement on a USM blue background.

USM Logo Reverse with Gold

CMYK Print Inks AI (CS6) | EPS | PDF | TIFF | JPG (blue bg)

To download: Right-click (or ctrl-click on a Mac) on the file type you need, then "Save Link As..." or "Download Linked File As..." 
You may not have the correct software to open these files on your computer, but in most cases will be able to place or import the file into your document.

 

USM Reverse Logo Solid White

White icon and white text for placement on a dark background.

USM Logo Solid White

CMYK Print Inks AI (CS6) | EPS | PDF | TIFF | JPG (blue bg)

To download: Right-click (or ctrl-click on a Mac) on the file type you need, then "Save Link As..." or "Download Linked File As..." 
You may not have the correct software to open these files on your computer, but in most cases will be able to place or import the file into your document.

 

USM Logo Solid Black

USM Logo Solid Black

CMYK Print Inks AI (CS6) | EPS | PDF | TIFF | JPG (white bg)

To download: Right-click (or ctrl-click on a Mac) on the file type you need, then "Save Link As..." or "Download Linked File As..." 
You may not have the correct software to open these files on your computer, but in most cases will be able to place or import the file into your document.

 

USM Logo Solid Blue

USM Logo Solid Blue

CMYK Print Inks AI (CS6) | EPS | PDF | TIFF | JPG (white bg)
PMS Print inks on Coated Paper AI (CS6) | EPS | PDF 
PMS Print inks on Uncoated Paper AI (CS6) | EPS | PDF 

To download: Right-click (or ctrl-click on a Mac) on the file type you need, then "Save Link As..." or "Download Linked File As..." 
You may not have the correct software to open these files on your computer, but in most cases will be able to place or import the file into your document.

 

For guidelines on using the USM logo, please refer to the USM Style Guide.

If you need help downloading or selecting a logo, need a logo without the campus designations, or have questions about USM style, please contact Greg Daly at 780-4772.

Upcoming Lunch 'N Learns

Introduction to the New Online Template System

Thursday, 1/15, 12:00 – 1:00pm
427 Wishcamper, Portland campus
This session is for USM staff members to learn more about the Online Template upgrades happening in January. New users are welcome!