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University of Southern Maine Style and Identity Guide
The University of Southern Maine
Style and Identity Guide
This guide for USM communication will inform use of the logo and how to use the brand. As every part of the University community communicates consistently in message and look, the presence of the University will be better recognized and appear more professional.
- Brand Position
- The University Name
- The University Colors
- USM Logo Usage
- USM Department, Program, and Office Logos
- Additional Official USM Marks
- External Advertising
- Recommended Typography
- Editorial Style
- University Requirements
- Stationery
- Signage
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Style and Identity Guide
This guide for USM communication will inform use of the logo and how to use the brand to promote your area of campus.
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