Our collective goal is to create communications that consistently reinforce USM's 'Metropolitan University' mission to all outward facing constituents (e.g. prospective students, community members, and donors).
The USM Style Guide (or Brand Book) is a document designed to illustrate guidelines for creating marketing communications using the basic mandatory elements of our brand identity system. These guidelines are for anyone who creates or works on marketing materials for USM.
While we have left a degree of flexibility in these guidelines that will allow for creativity in your work, there are also basic rules to our branding that should not be broken. Every piece of communication we create — from advertisements to event stands — is an opportunity to clearly communicate and reinforce our brand.