Communication and Media Studies Department

Minor in Public Relations

The Public Relations minor provides students with an introduction to this area and other related professions (e.g. marketing and social media). Public relations has been described as the strategic management of communication and relationships between organizations and their key publics. Conceptual and practical courses in communication and media writing provide the foundation for the minor, which students can build upon by selecting courses from a variety of multidisciplinary electives. Please consult with your advisor in order to choose appropriate electives. 

The Minor in Public Relations consists of 15 credits. A grade of “C” or higher is required on all coursework for the minor.

Required courses (6 credits, 2 courses):

    CMS 210 Topics in Media Criticism: Intro to Public Relations (3 credits) 

    Choose one of the following:

    CMS 202 Writing for Popular Print Media (3 credits)

    CMS 215 Journalism Reporting and Writing (3 credits)

    CMS 274 Writing for the Media (3 credits)

    CMS 300 Topics in Media Writing: Social Media (3 credits)

Electives Courses (minimum of 9 credits, 3 courses):

    BUS 260 Marketing

    BUS 316 Sport Event Management

    BUS 363 Branding and Advertising

    BUS 369 Marketing Research

    CMS 202 Writing for Popular Print Media

    CMS 203/204 Intro to Video Production

    CMS 215 Journalism Reporting and Writing

    CMS 200 Research Methods in Communication

    CMS 242 Communication and Social Media

    CMS 274 Writing for the Media

    CMS 255 Businesses & Professional Communication

    CMS 272 Persuasion

    CMS 300 Topics in Media Writing: Social Media

    CMS 315 Broadcast Newswriting

    CMS 322 Digital Audio Storytelling

    CMS 355 Consumer Culture

    CMS 360 Ethical Dilemmas in the Digital Age

    CMS 390 Theories of Organizational Communication

    PHI 211 Media Ethics

    PHI 235 Philosophy of Social Media

    POS 256 Media & Politics

    TAH 311 Event Planning and Management