Communication and Media Studies Department

Minor in Public Relations

The Public Relations minor provides students with an introduction to this area and other related professions (e.g. marketing and social media). Public relations has been described as the strategic management of communication and relationships between organizations and their key publics. Conceptual and practical courses in communication and media writing provide the foundation for the minor, which students can build upon by selecting courses from a variety of multidisciplinary electives. Please consult with your advisor in order to choose appropriate electives. 

The Minor in Public Relations consists of 15 credits. A grade of “C” or higher is required on all coursework for the minor.

Required courses (6 credits, 2 courses):

    CMS 210 Topics in Media Criticism: Intro to Public Relations (3 credits) 

    Choose one of the following:

    CMS 202 Writing for Popular Print Media (3 credits)
    CMS 215 Journalism Reporting and Writing (3 credits)
    CMS 274 Writing for the Media (3 credits)
    CMS 300 Topics in Media Writing: Social Media (3 credits)

Electives Courses (minimum of 9 credits, 3 courses):

    BUS 260 Marketing
    BUS 316 Sport Event Management
    BUS 363 Branding and Advertising
    BUS 369 Marketing Research
    CMS 200 Research Methods in Communication
    CMS 202 Writing for Popular Print Media
    CMS 203/204 Intro to Video Production
    CMS 215 Journalism Reporting and Writing
    CMS 242 Communication and Social Media
    CMS 255 Businesses & Professional Communication
    CMS 272 Persuasion
    CMS 274 Writing for the Media
    CMS 300 Topics in Media Writing: Social Media
    CMS 315 Broadcast Newswriting
    CMS 322 Digital Audio Storytelling
    CMS 360 Ethical Dilemmas in the Digital Age
    CMS 390 Theories of Organizational Communication
    PHI 211 Media Ethics
    PHI 235 Philosophy of Social Media
    POS 256 Media & Politics
    TAH 311 Event Planning and Management