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How does your OLLI attract people 50 years and older who are still working?

Posted on November 5th, 2010 by Anne Cardale, OLLI National Resource Center OLLI National Resource Center

Elena Marciano, OLLI at the University of the Pacific, Asks OLLI:

At the University of the Pacific OLLI we offer classes during the week from 3:30 pm to 5:00 pm, a time frame that does not well serve those who are working. We recently added a Monday evening class that was well attended, and a Saturday class that was not. How does your OLLI attract people 50 years and older who are still working?

Does your OLLI market to specific groups at your affiliated college or university, such as parents of local students who attend the college, alumni, or emeriti? If so, do you work with the Registrar’s office or another campus office for mailing lists?

How do you connect with these groups?

Posted in Membership, Marketing | 7 Comments »