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Has your OLLI had a successful direct appeal or annual appeal campaign?

Posted on January 28th, 2011 by Anne Cardale, OLLI National Resource Center OLLI National Resource Center

Cathie Sanders, OLLI at the University of Wisconsin-Milwaukee, Asks OLLI:

Our OLLI is planning a direct appeal campaign, and we would like to know what has been successful at other OLLIs. Would you be willing to share any direct appeal or annual appeal letters you have sent to your members?

Also, what was your approximate rate of return?

Please email documents to Kyle Allen (kallen@usm.maine.edu). Kyle will forward them to Cathie and, with your permission, arrange for them to be uploaded to the national website.

Posted in Management, Marketing | 3 Comments »