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The Modern Senior Center

Posted on February 10th, 2010 by Anne Cardale, OLLI National Resource Center

Marty Kaplan, OLLI at California State University Channel Islands Asks OLLI:

Many of us deal with senior Centers - at OLLI-CSUCI most of our off-campus classes are at Senior Centers around the county. I am working with a couple on projects to attract people (especially¬† boomers) to their facilities, and at the same time increase OLLI enrollments. They are in agreement that the term “Senior Center” is forbidding, and want to rename their facilities. In your areas, have Senior Centers rebranded, and what are the new labels? How are they attracting younger and more active people formerly put off by SC stereotypes?

One Response to “The Modern Senior Center”


  1. I think what you’re talking about Marty is a national trend that is part of the changing paradigm of aging. Senior centers are the “old model”. I know they are working on rebranding but don’t have any valuable information about it. You might see if NCOA has someone to connect with who specializes in senior centers and innovations taking place.

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