> How to Manage an Institute > Promotion & Marketing
Promotion
UCLA: Flyer
Mailed to enquirers and distributed with a supply of brochures to 100 local libraries, to senior centers and retirement communities and to approximately 15 doctors and dentist offices.
UD: Gift Certificate
Members can purchase "gift certificates" (an enrollment in one of the OLLI programs—fall, winter, spring or summer) for family and friends.
UD: Fact Sheet
Mailed to local libraries, senior center and retirement communities to help promote the program.
UD: Bookmark
UHM: Gift Certificate
UHM: Website
The response to the program's website (which is updated four times a year) was immediate when first published three years ago. As soon as the site was available, UHM began receiving email queries from snowbirds in Canada and the Northwest who planned to spend some part of their winter vacation in Hawaii. It's a wonderful way to advertise the program's latest info to far-flung members around the world. To date, some 89 people have specifically mentioned the website as their source of program information.
UO: Healing Flyer
UO: Open House Flyer
USM: Art Exhibit Poster
Created for OLLI Art 04, an annual event. Posters were distributed by participating artists in their community, around campus, and to OLLI members.
USM: Ireland Postcard
Sent to the 950-person OLLI membership list resulting in 5 new travelers for the trip.
USM: Membership Renewal Card
Sent to those individuals whose OLLI membership has expired.
USM: Poster
Printed to distribute around the area to libraries, town halls, museums.
USM: PR Tips
USM: Radio Ad
A sample of radio advertising designed to motivate existing members to register for classes and generate inquiries to the website, where they can see the list of courses offered.
UU: Brain Flyer
UU: Flyer
UU: Post Card
OLLI
Hear an NPR story about the Osher Lifelong Learning Institute at USM which was broadcast nationally on January 31, 2005.
