School of Business

Heidi Parker

Associate Professor of Sport Management
Heidi Parker

Office

122 Luther Bonney

Contact Information

Phone: 207.780.4313

EDUCATION
Ph.D. The Ohio State University
M.A.Ed. Western Carolina University
B.S. University of North Carolina Pembroke

AREAS OF EXPERTISE
Sport Consumer Behavior
Sponsorship and Endorsements
Gender Issues in Sport

PROFESSIONAL ACTIVITIES
Dr. Parker is a faculty member in the sport management program, housed within the University of Southern Maine School of Business. Her research centers on sport consumer behavior specifically focusing on factors that influence fan attitudes and perceptions. She has published in a variety of journals and presented her research at a number of academic conferences. Dr. Parker is a member of the North American Society for Sport Management (NASSM) and is the Vice President of Inclusion and Social Justice for the National Association for Girls and Women in Sport (NAGWS). She has taught a number of courses within her discipline including Sport Law, Sport Finance, Sport Consumer Behavior, Sport Research Methods, and Sport Management. Prior to coming to USM, Dr. Parker was a faculty member at Syracuse University.