Minor in Marketing
The marketing minor (15 credits) is recommended for students who may wish to obtain in-depth knowledge and explore career opportunities in marketing and is available only to students in majors outside the School. The requirements for admission to the minor are completion of at least 12 credits at USM and a grade point average of 2.33 or higher. A student may transfer into the minor up to six credit hours of acceptable courses. To complete the minor, the student must have a grade point average of at least 2.33 in the minor courses.
Courses & Requirements
Six required credits hours:
BUS 260 Marketing (C- or higher)
BUS 365 Consumer Behavior (or BUS 165J)
Select nine credit hours from:
BUS 101 Getting Down to Business
BUS 200 Introduction to Business
BUS 311 Sports Marketing
BUS 357 (on-line) Triple Bottom Line Marketing
BUS 358 E-commerce
BUS 359 Customer Relationship Management
BUS 361 International Marketing
BUS 362 Marketing Opportunity Analysis
BUS 363 Advertising
BUS 364 Professional Selling
BUS 366 Retail Management
BUS 367 Marketing Management
BUS 369 Marketing Research
BUS 398 Marketing Practicum
BUS 399 Special Topic: Product Development and Commercialization
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