School of Business

Robert Heiser

Associate Professor of Marketing
Robert Heiser

Office

216 Luther Bonney

Office Hours Spring 2016

Monday 11:30-1:00 pm & Wednesday 11:30-1:00 pm and 6:00-6:50 pm or by appt.

Contact Information

Phone: 207.228.8364

EDUCATION
Ph.D. (May 2005), School of Business and Economics, New Mexico State University
M.B.A. (May 1982), School of Business, St. Thomas University
B.A. (1976) English Literature, St. Joseph's University
B.S. (1975) Chemistry, St. Joseph's University

AREAS OF EXPERTISE

ACADEMIC:
Marketing Methods
Marketing Research
Marketing Strategy and Management
International Marketing

RESEARCH:
Marketing Research and Methodology
International Marketing
Marketing Strategy
Business Ethics

PROFESSIONAL ACTIVITIES
Bob Heiser maintains close ties to the professional community. He has eighteen years experience working in the engineering and information technology fields with Fortune 500 companies such as Emerson Electronic, Dover Corporation and Ball Corporation as well as high tech startup companies. He has published in a number of journals and conference proceedings such as the Journal of Advertising, The Journal of Marketing Theory & Practice, The Journal of Nonprofit and Public Sector Marketing and the Western Decision Sciences Institute. He's also on the Editorial Review Board for the Journal of Marketing Education. Bob is an active member of the American Marketing Association and the Society for Marketing Advances.