School of Business

London Olympics provide first-hand learning (and fun) for USM Business students

This summer, 20 students in the USM School of Business had the once in a lifetime opportunity of attending London’s Olympic Games as part of the study abroad course “London 2012: Management, Marketing and the Cultural Olympics.”

Led by sport management professors Jo Williams and Heidi Parker, the 10-day course had students attend official Olympic events, meet with industry professionals to get an inside look at the business side of the Olympics, and experience the unique environment of the Games to explore the cultural impact of international sports.

Students on the trip, a mix of undergraduate sport management and graduate MBA students, heard presentations from and held discussions with an excellent group of guest speakers, including: Peter Carlisle, managing director of Octagon Inc.'s Olympic and Actions Sports division, and agent for multiple gold-medal winner Michael Phelps; Debbie Antonelli, women’s basketball analyst for ESPN, CBS Sports, and Fox Sports; Deepak Trivedi, management and leadership consultant to organizations such as the United States Tennis Association and the International Tennis Hall of Fame; and Jerri Roush, CEO of JRouse Events/SportsMark and former manager of USOC Headquarters and the USA Business and Hospitality House during the Olympics.

The students also were spectators at cycling, diving, field hockey, and track and field competitions, among others, as well as the record-breaking men’s basketball game between the U.S. and Nigeria, in which Team USA set a new high for most points scored in a game (156). Other highlights included visits to the Tower of London and Windsor Castle, a ride on the London Eye, and a tour of Emirates Stadium, home to the Arsenal Football Club.

For photos from the trip, see this gallery of USM Business Students at the 2012 Summer Olympics.