Web CMS

Web Policy and Standards Group

Purpose

The Web Policy and Standards Group develops policy, practices and standards for all USM web content, which consists of all visible aspects of the USM web site, including, but not limited to:

  • architecture
  • colors and fonts
  • design
  • identity standards
  • navigation
  • text and images
  • syndicated material

Additionally, the group may develop policies for:

  • advertising and sponsors
  • social media
  • domain names
  • file naming
  • link and page titles

The group also develops practices and systems for monitoring the quality and effectiveness of the USM web presence, including, but not limited to:

  • periodic audit of web pages
  • use of web logs and analytics to monitor traffic
  • development and use of effective measures of audience feedback

Membership