2013-14 Catalogs

BS in Business Administration - Marketing Major

The marketing major (15 credits) prepares business administration students for a wide range of marketing and management careers ranging from client services to new product development and brand management. Separate courses are offered in career areas such as retailing, advertising, sales, and sport marketing. Students acquire a solid grasp of marketing concepts and practices along with a comprehensive understanding of business. Most important, the program fosters the development of professional skills crucial for career success. Students are encouraged to further develop skills by taking the applied courses listed below and being active in student organizations such as the School's Student Marketing Association (SMA).

In addition to meeting all University requirements, students must earn a minimum grade of C- in 100-200 level courses, and a C in 300-400 level courses in all Business Core courses applied toward the degree. To ensure that students graduate with a current understanding of their field, upper-level courses taken more than 10 years before the degree is awarded must have Departmental approval for use in the Business Core or the major.

Students may declare or change a major by completing a form available at the School office. Double majors are possible as long as the courses applied toward one major are not applied toward the second major. Under no circumstances can credits be double-counted for two program options (e.g., major, minor, track, or concentration) within the School of Business. Before enrolling in their first School of Business course (ACC, BUS, FIN, or RMI designations) requiring junior standing, students majoring in a School of Business major must have junior standing (54 credits completed) and a minimum grade point average of 2.33 in USM courses. This minimum GPA requirement supersedes any course-specific GPA requirement lower than 2.33.

Overview of course requirements
  • Core Curriculum (USM requirement)
  • Non-Business Core (School requirement)
  • Business Core (School requirement)
  • Major Requirements
  • General Electives
Optional first-year seminar

Credits counted as general electives; strongly recommended for recent high school graduates with fewer than 24 credits:
     BUS 101 or EYE 125/128 Getting Down to Business

USM Core Curriculum Requirements

(up to 45 credits, minus credit counted elsewhere) please see USM Core Curriculum section of this catalog for details. School of Business specific Core courses are noted below.

  • Entry Year Experience – EYE required for students entering with fewer than 24 credit hours; May be fulfilled with EYE 125/128 Getting Down to Business
  • College Writing
  • Quantitative Reasoning: MAT 210 Business Statistics (credits counted in the non-business core).
  • Creative Expression: THE 170 Public Speaking (credits counted in the non-business core).
  • Socio-cultural Analysis: ECO 101 Macroeconomics (credits counted in the non-business Core)
  • Cultural Interpretation
  • Science Exploration
  • Ethical Inquiry, Social Responsibility, and Citizenship; May be fulfilled with BUS 347 Triple Bottom Line Business
  • Diversity
  • International: May be fulfilled and double counted in the Business Core section by successful completion of BUS 335 International Business or BUS 361 International Marketing.
  • Thematic Cluster or a minor of 15 credits or more or a double major of 15 or more unique credits (Note: The Professional Practices Cluster includes BUS 345 Information Technology/MIS which may be double counted in the Business Core.)
  • Capstone: BUS 450 Business Policy and Strategy (credits counted in the Business Core)
Non-business Core Requirements (17 credits)

Spreadsheet proficiency: demonstrated by passing ABU 190 Spreadsheets and Problem Solving with a grade of C or higher, or by successfully passing a School of Business spreadsheet proficiency exam. Proficiency must be demonstrated to graduate.
     ECO 101 Introduction to Macroeconomics
     ECO 102 Introduction to Microeconomics
     MAT 108 College Algebra with C- or higher grade

Substitutes include a C- or higher grade in MAT 140 or approved higher level math course or passing a CLEP exam
     MAT 210 Business Statistics with C-or higher grade
          or C- or higher grade in prior credit for MAT 120 or other approved statistics course (http://usm.maine.edu/sb/stats).
     THE 170 Public Speaking
          or other course by permission

Business Core Requirements (36 credits)

A minimum of 50 percent of business core courses must be taken at USM, and the student must achieve a minimum grade in each course (listed below).
     ACC 110 Financial Accounting Information for Decision Making (C- or higher)
     ACC 211 Managerial Accounting Information for Decision Making (C- or higher)
     BUS 260 Marketing (C- or higher)
     BUS 275 Applied Business Analysis (C- or higher)
     BUS 280 Legal Environment of Business (C- or higher)
     BUS 340 Managing Organizational Behavior (C or higher)
     BUS 345 Information Technology/Management Information Systems (C or higher)
     BUS 370 Management Science (C or higher)
     BUS 375 Production/Operations Management (C or higher)
     BUS 450 Business Policy and Strategy (C or higher)
     FIN 320 Basic Financial Management (C or higher)
     Select one of the following international courses:
          BUS 335 International Business (C or higher)
          BUS 361 International Marketing (C or higher)
          BUS 382 International Business Law (C or higher)
          FIN 330 International Financial Management (C or higher)

Major Requirements (15 credits)

At least 50 percent of credit hours applied to the major must be taken at USM. No more than 3 credits of internship can count toward the major. See descriptions below for specific requirements of each major. Students must earn a grade point average of 2.33 or higher in the 15 credits applied toward the major.

Marketing Major Requirements:
     BUS 360 Marketing Strategy
     BUS 365 Consumer Behavior
     BUS 369 Marketing Research

Select an applied Marketing course:
     BUS 358 E-commerce
     BUS 362 Market Opportunity Analysis
     BUS 367 Marketing Management
     BUS 392 Internship in Marketing
     BUS 398 Marketing Practicum

Select a 3-credit 300-level or higher Marketing elective:
     BUS 311 Sport Marketing
     BUS 358 E-commerce
     BUS 361 International Marketing (only if not used to fulfill your international requirement in the Business Core)
     BUS 362 Market Opportunity Analysis
     BUS 363 Advertising
     BUS 364 Professional Selling
     BUS 366 Retail Management
     BUS 367 Marketing Management
     BUS 392 Internship in Marketing
     BUS 398 Marketing Practicum

General Electives (remaining credits for 120 credit minimum)

The exact number of general elective credits varies and is dependent upon choices made in University core requirements.