2013-14 Catalogs

Minor in Marketing

The marketing minor (15 credits) is recommended for students who may wish to obtain in-depth knowledge and explore career opportunities in marketing and is available only to students in majors outside the School.

The requirements for admission to the minor are completion of at least 12 credits at USM and a grade point average of 2.33 or higher. A student may transfer into the minor up to six credit hours of acceptable courses. To complete the minor, students must have a grade point average of at least 2.33 in the minor courses.

The required courses for the minor are:

Six required credit hours
     BUS 260 Marketing (C- or higher)
     BUS 365 Consumer Behavior

Select nine credit hours from
     BUS 101 Getting Down to Business
          or BUS 200 Introduction to Business
     BUS 311 - Sport Marketing
     BUS 358 - E-commerce
     BUS 359 - Customer Relationship Management
     BUS 360 - Marketing Strategy
     BUS 361 – International Marketing
     BUS 362 - Market Opportunity Analysis
     BUS 363 – Branding and Advertising
     BUS 364 - Professional Selling
     BUS 366 - Retail Management
     BUS 369 - Marketing Research
     BUS 392 - Internship in Marketing
     BUS 398 - Marketing Practicum
     BUS 399 - Special Topics