2019-20 Catalogs

Certificate in Event Planning and Management

The Certificate in Event Planning and Management (CEPM) provides students with a comprehensive understanding of the field of event planning, with specific courses tailored to individual student needs and interests. Students may select from a range of electives related to the planning, management and promotion of meetings, sporting events, festivals, and other types of events. Instructors include both full-time USM faculty as well as working event planners, marketers and other experienced professionals. Coursework will be capped by a professional experience that allows students to apply their knowledge within a business or organization environment, helping to plan, manage, and promote actual events.


Completion of 12 credits as described below with a grade of C- or better in each course. As part of at least one of their courses in the certificate, students must complete a project that involves original research, service learning, and/or professional experience directly related to the certificate. The certificate coordinator will assist the student with selection of a project that meets the student’s personal goals and interests. There is no particular sequencing of courses as long as course prerequisites are satisfied. Waiver of prerequisites will be done on a case-by-case basis.

Complete one of the following:

  • TAH 311 Event Planning & Management
  • BUS 316 Sport Event Management

Then complete three from the following, selecting at least one from each prefix. One course may be a 3-credit professional experience.

  • TAH 340 Topics in Event Planning
  • TAH 408 Practicum in Tourism & Hospitality
  • TAH 409 Tourism & Hospitality Internship
  • TAH 410 Seminar in Tourism Promotion (selected topics)
  • TAH 440 Applied Topics in Event Planning
  • BUS 311 Sport Marketing
  • BUS 313 Sport Facility Management
  • BUS 316 Sport Event Management
  • BUS 317 Sport Sponsorship & Sales

For non-degree students, admission to the certificate program will normally be limited to those with either: 1) at least 54 previous college credits with a GPA of 2.33 or higher; or 2) a minimum of three years of relevant work experience. Applicants relying on the latter admission requirement will need to provide evidence of at least a high school diploma or its equivalent.

Candidates for admission must submit:

  • Online application for Certificate Program;
  • Official transcripts or copies of official transcripts from secondary school and/or all colleges and universities from which you received a degree;
  • Additional or other special admission requirements specified by program.

The application for certificate programs is available online at http://usm.maine.edu/apply. Please note, students who are enrolled solely in an undergraduate certificate program are not eligible for Federal financial aid.