2019-20 Catalogs

Minor in Public Relations

This minor provides students with an introduction to public relations and other related professions (e.g. marketing and social media). Public relations can be described as the strategic management of communication and relationships between organizations and their key publics.

Conceptual and practical courses in public relations and media writing form the core of the minor. Please consult your advisor for assistance when choosing electives and developing your academic plan.

Communication and Media Studies majors may only use 3 credits from the minor to fulfill a major requirement. An additional 15 credits, beyond major requirements, must be selected from the minor.

The Minor in Public Relations consists of 15 credits. A grade of “C” or higher is required on all coursework for the minor.

Core courses (9 credits)

CMS 201: Introduction to Public Relations
CMS 274: Writing for the Media
CMS 301: Public Relations: Cases and Campaigns

Public Relations Electives (9 credits)

CMS 200: Research Methods in Communication
CMS 203/204: Introduction to Video Production/Lab
CMS 215: Journalism Reporting and Writing
CMS 223: Communication Law
CMS 235: Communicating Security
CMS 242: Communication and Social Media
CMS 255: Business and Professional Communication
CMS 272: Persuasion
CMS 306: Managing Media Relations
CMS 322: Digital Audio Storytelling
CMS 335: Public Relations: Special Topics
CMS 340/341: Narrative Filmmaking/Lab
CMS 345: Small Group Communication
CMS 360: Ethical Dilemmas in the Digital Age
CMS 390: Organizational Communication
CMS 497: Communicating Bullshit
PHI 211: Media Ethics