2020-21 Catalogs

BS in Business Administration - Business Analytics Major

The business analytics major (15 credits) prepares business administration students for a range of management analyst positions. The U.S. Bureau of Labor Statistics predicts that management analysts have a much faster than average job outlook through 2024 with a 14% growth rate. McKinsey Global Institute reports that the United States alone faces a shortage of 140,000 to 190,000 people with deep analytical skills as well as 1.5 million managers and analysts to analyze big data and make decisions based on their findings.

The major is designed to teach the theoretical and practical aspects of Business Analytics through a curriculum focused on the theoretical, technical, and communication components required in the business analytics field. The goal of the major is to educate students who can successfully fulfill the roles and responsibilities of the rapidly growing field related to business analytics. Through the curriculum, graduates will be equipped with the knowledge, skills, and abilities to obtain employment as business analysts.

In addition to meeting all University requirements, students must earn a minimum grade of C- in all Pre-Business Core Classes and a C in 300-400 level courses in all Business Core, thematic core, major, and business elective (or concentration) courses toward the degree. To ensure that students graduate with a current understanding of their field, upper-level courses taken more than 10 years before the degree is awarded must have Departmental approval for use in the Business Core, Thematic Core, 9 credits of upper level Business electives (or Area of Emphasis) or the major.

Students may declare or change a major by completing a form available at the Registrar's office or on their website. Double majors are possible as long as no more than one course (3 credit hours) applied toward one major is applied toward the second major. Under no circumstances can more than one course (3 credit hours) be double-counted for two majors within the School of Business. No course may count for credit in both the major and a concentration.

At least 50 percent of classes in the Business Core and Thematic Core (4 out of 7) have to be taken at USM. In addition, at least 50 percent of classes in the major (3 out of 5) must be taken at USM.

Students can take no more than 12 credits of upper level business classes until they have successfully completed the pre-business core with a grade of C- in each course.

Overview of course requirements:

  • Core Curriculum 
  • Pre-Business Core 
  • Business Core 
  • Thematic Core 
  • One Global Business course
  • Major requirements
  • Additional 9 credits at 300-level or above beyond the major taken either as electives (ACC, BAN, BUS, FIN, RMI) or as 9-credit Area of Emphasis
  • General University Electives as needed

USM Core Curriculum Requirements

Please see USM Core Curriculum section of this catalog for details. School of Business specific Core courses are noted below.

  •  Entry Year Experience – EYE required for students entering with fewer than 24 credit hours
  • College Writing
  • Quantitative Reasoning: MAT 210 Business Statistics (credits counted in the pre-business core).
  • Creative Expression
  • Socio-cultural Analysis: ECO 101 Macroeconomics (credits counted in the Pre-business Core)
  • Cultural Interpretation
  • Science Exploration
  • Ethical Inquiry, Social Responsibility, and Citizenship; May be fulfilled and double counted with BUS 347 Triple Bottom Line Business
  • Diversity
  • International: May be fulfilled and double counted by the Global Business course by successful completion of BUS 335 International Business or BUS 361 International Marketing.
  • Core Electives (9 credits) or a second major or minor
  • Engaged Learning & Capstone: BUS 450 Business Policy and Strategy (credits counted in the Thematic Core)

Pre-Business Core

  • MAT 108 College Algebra with C- or higher grade (Substitutes include a C- or higher grade in MAT 140 or approved higher level math course or passing a CLEP exam)
  • MAT 210 Business Statistics (or MAT 120) with a C- or higher grade, or in another approved statistics course (http://usm.maine.edu/sb/stats).
  • ECO 101 Macroeconomics with C- or higher grade
  • ECO 102 Microeconomics with C- or higher grade
  • ACC 110 Financial Accounting Information for Decision Making (C- or higher)
  • ACC 211 Managerial Accounting Information for Decision Making (C- or higher)
  • BUS 260 Marketing (C- or higher)
  • BUS 280 Legal Environment of Business (C- or higher)
  • BUS 241 Applied Business Modeling (C- or higher) or Microsoft Excel Certification

 Business Core*

  •  BUS 301 Business Analytics (C or higher)
  • BUS 340 Organizational Behavior (C or higher)
  • BUS 375 Production/Operations Management (C or higher)
  • FIN 320 Financial Management (C or higher)

 Thematic Core*

  • BUS 300 Entrepreneurial Thinking (C or higher)
  • BUS 345 Technology Management (C or higher)
  • BUS 450 Business Policy and Strategy (C or higher)

*At least 50 percent of classes in the Business Core and Thematic Core (4 out of 7) have to be taken at USM. 

 Global Business Course

  • Select one of the following courses:

BUS 335 International Business (C or higher)

BUS 361 International Marketing (C or higher)

BUS 382 International Business Law (C or higher)

BUS 388 Launching a Global Social Enterprise (C or higher)

FIN 330 International Financial Management (C or higher)


Major Requirements (15 credits)

At least 50 percent of credit hours applied to the major must be taken at USM. No more than 3 credits of internship can count toward the major. Double majors are possible as long as no more than one course (3 credits) applied toward one major is applied toward the second major. No course may count for credit in both the major and concentration. Students must earn a grade of C or higher in each major course.

Business Analytics Major Requirements:

BAN 300 Foundations of Data Management
BAN 340 Data Mining for Business Analysts
BAN 350 Data Visualization

Choose two from the electives listed below:

BUS 356 Digital Marketing
BUS 369 Marketing Research
BUS 399 Marketing Analytics 
FIN 323 Financial Engineering
FIN 326 Financial Modeling
FIN 327 Investment Management
ITT/COS 184 Python Programming (4 credits)

Any additional courses developed with a BAN prefix


Area of Emphasis or Electives (9 credits)

Three courses beyond the major satisfied in one of the following ways:

  • 9 credits in any 300- or 400-level ACC, BAN, BUS, FIN, RMI courses
  • 9-credit Area of Emphasis. Areas of Emphasis supplement the major and allow students to focus on specific subtopics in Business. No course may count for credit in the major and the Area of Emphasis. Areas include the following: Advanced Accounting, Entrepreneurship, International Business, Operations and Supply Chain Management, Professional Selling, Risk Management and Insurance, and Sustainable Business


Advanced Accounting

Advanced Accounting allows students to focus on specialized areas in the field, including fraud, auditing, and governmental and non-profit accounting. This undergraduate concentration is open to all students who meet the prerequisites for individual courses. In practice, this means that most of the students choosing this concentration will be accounting majors. The combined accounting major and concentration will prepare students for graduate work in accounting and will provide students with the depth and breadth of education needed to help pass the CPA exam and help meet the 150-credit hour education required by Maine and most states for licensure as a CPA.

Students choose 9 credits from the following:

 ACC 395 – Internship in Accounting (open to accounting majors only)*

ACC 405 - Cost Management Systems

ACC 410 - Auditing and Assurance*

ACC 413 - Concepts and Strategies of Taxation*

ACC 416 - Governmental and Nonprofit Accounting

ACC 418 - Principles of Fraud

ACC 490 - Independent Study in Accounting

ACC 499 - Special Topics in Accounting

*Students considering a career as a CPA should be an accounting major and are strongly recommended to complete ACC 395 (open to accounting majors only).



Entrepreneurship prepares students to both start their own business as well as become an agent of change and innovation within a larger business. Developing the critical skills of opportunity identification, value creation, and creative thinking, students will master the approaches need to develop a successful entrepreneurial mindset. Course include topics in feasibility analysis, venture creation, creativity and innovation, and managing a growing venture. 

Required nine credits:

BUS 385 – Entrepreneurship and Venture Creation

BUS 386 – Creative Strategies for Entrepreneurs

BUS 485 – Managing the Growing Entrepreneurial Venture


International Business 

International Business exposes students to the global economy and international business issues. Courses prepare students to be future managers who can work in complex social, political, economic and cultural international environments.  Students are encouraged to develop their foreign language skills and, where possible, to travel abroad.


BUS 335 – International Business

Students choose 6 credits from the following:

BUS 336 – Approved International Experience

BUS 337 – Approved International Business Experience

BUS 382 – International Business Law

BUS 388 – Launching a Global Social Enterprise

BUS 394 – Internship in International Business

ECO 370 – International Economics

FIN 330 – International Financial Management


Operations and Supply Chain Management 

Operations and Supply Chain Management prepares students for careers in service operations, quality control, supply chain management, purchasing & procurement, and project management. Students are exposed to hands-on tools and techniques that find relevant applications in their field of work. The overall objective of this concentration is to develop a systematic approach towards managing processes that produce the goods and services for firms in the challenging environment of global competition. Upon completion, students will be able to get employed at a wide-range of middle- to upper-level management jobs in a wide array of industries including manufacturing, health care, educational & other government organizations, airlines, restaurants, retail and logistical services.

Required (6 credits):

BUS 372 - Supply Chain Management

BUS 373 – Project Management

Select one from below:

BUS 374 – Purchasing & Procurement

ITP 340 –  Quality Management

MAT 388 – Statistical Quality Control


Professional Selling 

Professional Selling will equip students with the tools necessary to become a successful salesperson. Courses explore the full spectrum of sales coursework, including professional selling, sales management, and a sales internship designed to expose student to working in a real-world environment. Students learn professional selling as a process of building trust, and engaging in persuasive communication.  

Required nine credits:

BUS 364 – Professional Sales

BUS 366 – Sales Management

BUS 398  - Sales Practicum or Sales Internship


Risk Management and Insurance 

Risk Management and Insurance prepares students for careers in the insurance industry (including insurance carriers and underwriters, insurance agencies or brokerages, insurance service fields) and its allied fields, such as banking, financial planning, accounting, real estate, stockbrokerage, and third party administration. Students learn a blend of theoretical and practical concepts and apply this knowledge to risk management and insurance. The program develops analytical and critical thinking skills that will aid students throughout their careers.

Required nine credits:

RMI 320 – Introduction to Risk Management and Insurance

RMI 330 – Health, Life, and Disability Insurance

RMI 350 – Managing Risk with Property and Liability Insurance


Sustainable Business 

Sustainable Business prepares business administration students for developing, launching, growing, and managing triple bottom line businesses. By balancing social and environmental responsibilities with financial profitability, students learn approaches to creating businesses that do well by doing good. Students are encouraged to hone their skills by taking part in an internship or practicum to round out their educational experiences.

Required 6 credits:

BUS 347 – Triple Bottom Line Business

BUS 362 – Market Opportunity Analysis

Select One from the following (3 credits):

BUS 348 – Sustainable Business Practicum

BUS 384 – Enactus Project Leadership

BUS 391 – Internship in Sustainable Business



General Electives (remaining credits for 120 credit minimum)

The exact number of general elective credits varies and is dependent upon choices made in University core requirements.