Center for Entrepreneurship

Richard Bilodeau

Lead Faculty, Innovation, Creativity and Entrepreneurship
Richard Bilodeau

Office Location

214 Luther Bonney

Faculty Office Hours Fall 2016

Tuesday & Thursday 4:15-5:15 and by appointment



Academic Degrees

  • M.B.A., Marketing, University of Southern Maine 1998
  • B.S., Business Administration, University of Southern Maine 1996


Professor Bilodeau is an entrepreneur who is an owner in two small businesses, a direct marketing company in the alternative health space located in Maine and a television network providing vacation information located in the South East. Prior to joining USM full time, Professor Bilodeau dedicated his time to starting and growing these two ventures while also teaching in the adjunct faculty. Over the years, he has taught courses in entrepreneurship, marketing, advertising, professional selling, CRM, and product development. He also managed the USM Student Business Plan Competition for 8 years and was a senior advisor at the Center for Entrepreneurship. Prior to his career in business, he worked in a clinical laboratory where he conducted research and testing involving tumor markers.

In addition to teaching courses in entrepreneurship, creative strategies, sustainability, and marketing in the School of Business, Professor Bilodeau serves as the Faculty Advising Liaison for his department, and is a member of the Advisory Panel for the Ci2 Lab.

In his free time, Professor Bilodeau enjoys yoga, meditation, traveling, drawing, and exploring the vibrant restaurant scene in Portland, Maine (where he resides) and Montreal, Quebec (where he visits often).


Some Fun Facts:

Favorite color – Red

Favorite author – Paulo Coelho

Favorite celebrity chef – Julia Child

Favorite food – Omelets

Favorite quote – “Be in love with your life. Every minute of it.” Jack Kerouac

Favorite news website –

Favorite type of yoga – Yin yoga

Favorite new product – Watermelon Water

Areas of Expertise


  • Entrepreneurship
  • Small Business Management
  • Creative Strategy
  • Marketing
  • Product Development and Management
  • Professional Selling


  • Product Development
  • Brand Management
  • Direct Marketing
  • Television Research
  • Nutraceutical Development and Management
  • Endocrinology

Research Interests

  • Small business marketing strategies
  • Using creativity to solve business challenges
  • Triple bottom line / sustainability and the new venture