Enrollment Management, Marketing, & Student Retention

Overview

The Enrollment Management, Marketing, and Student Retention unit is responsible for developing strategy and implementing and assessing strategic and operational programs to recruit, admit, retain, and graduate all students.  The unit embraces data-driven decision making that supports the USM mission.

The Enrollment Management unit was created in 2015 and is currently led by Meaghan Arena, Vice President for Enrollment Management, Marketing, and Student Retention.