Enrollment Management and Marketing


The Enrollment Management unit is responsible for developing strategy and implementing and assessing strategic and operational programs to recruit, admit, retain, and graduate all students.  The unit embraces data-driven decision making that supports the USM mission.

The Enrollment Management unit was created in 2015 and is led by Nancy Davis Griffin '82, Vice President for Enrollment Management. 

Enrollment Management

Enrollment Management (Recruitment/Retention)

  • Admissions
  • Student Financial Services (financial aid, billing, student accounts, scholarship coordination)
  • Registration & Scheduling Services (Registrar, Summer & Winter terms)
  • Athletics (recruitment)
  • Department of Analysis, Applications and Institutional Research (DAA-IR)