Honors Program

Richard Bilodeau M.B.A.

Lecturer of Entrepreneurship

Office Location

214 Luther Bonney Hall



Academic Degrees

  • M.B.A., Marketing, University of Southern Maine 1998
  • B.S., Business Administration, University of Southern Maine 1996


Professor Bilodeau teaches both undergraduate and graduate courses in entrepreneurship, creative strategies, design thinking, business sustainability, and marketing. He is an entrepreneur who is a partner in two growing businesses, a direct marketing company in the alternative health space located in Maine and a television network providing vacation information located in the southeast. He also has an active consulting practice with clients located in the United States, Canada, and Europe. In his consulting, he works with and presents to a wide range of businesses, from small retail and coffee shops in Maine to industry leaders like The Weather Channel, ESPN, Nielsen, and Deloitte.

In the Honors Program, he teaches HON 215: Thinking in Honors; HON 299: Ideation; and HON 387: Design Thinking.

In addition to his teaching, Professor Bilodeau oversees USM’s Center for Entrepreneurship, and serves on the advisor groups for the Honors Program, Food Studies Program, MEIF Entrepreneurship Training Program and Ci2 Lab.

Professor Bilodeau’s current research focuses on the role our neurobiology plays in our creative and business decision-making and design thinking process. In addition, he is working on two MEIF-funded grant projects looking at strengthening relationships in the North Atlantic and bring best-practice innovations back home to Maine.

Prior to his career in business and education, he worked in a clinical laboratory where he conducted research and testing involving tumor markers.

In his free time, Professor Bilodeau enjoys yoga, meditation, traveling, drawing, and exploring the vibrant restaurant scene in Portland, Maine (where he resides) and Montreal, Quebec (where he visits often).

Some Fun Facts:

Favorite color – Red

Favorite author – Paulo Coelho

Favorite celebrity chef – Julia Child

Favorite food – Omelets

Favorite quote – “Be in love with your life. Every minute of it.” Jack Kerouac

Favorite news website – www.bbc.com/news

Favorite type of yoga – Yin yoga

Favorite new product – Watermelon Water or the Yeti cup

Areas of Expertise


  • Entrepreneurship
  • Small Business Management
  • Creative Strategy
  • Marketing
  • Product Development and Management
  • Professional Selling
  • Neurobiology


  • Product Development
  • Brand Management
  • Direct Marketing
  • Television Research
  • Nutraceutical Development and Management
  • Endocrinology

Research Interests

  • Optimizing neurobiology for creative decision-making
  • Developing a triple bottom line / sustainability mindset in new ventures
  • Marketing the startup company
  • Using design thinking to create value in the marketplace