Office of Marketing

The USM Logo

To enable consistency of use and clear communication, the University of Southern Maine logo should appear at least once on any marketing or communication materials. Any use of the column mark or university name beyond approved logo usages noted below or in the USM Style Guide must be reviewed and approved by marketing.

For complete guidelines on using the USM logo, please refer to the USM Style Guide. For more information on using the logo for Print or Web projects, see below.

IMPORTANT: Do not change the proportions of the logo, rotate, or include the logo or part of the logo in a larger image. The logo should be clearly readable and not separated into parts, printed in color combinations other than those found in the USM Style Guide, or combined as art with text.

For assistance downloading logo files, please review our Image Bank help document. If you need help selecting a logo, or have questions about the USM style, please contact Greg Daly at 780-4772.

 

USM Official (or "Classic") Logo

USM Classic Logo


The USM classic logo can be used on any marketing or communication pieces (distributed on or off campus) for non-recruitment events and activities put on by USM Colleges, Schools, Departments, Programs, or Offices. For instance: posters, postcards, flyers, or brochures for Theatre or Music performances, Art Exhibits, Lectures, Speaker events, Student Activities, etc.

For correct usage of the USM Colleges, Schools, Departments, Programs or Office names with USM Classic logo, see the USM Style Guide.

Download the USM Classic Logo
(password: usmhuskies)
All color variations and several file types are available. Any logo file can also be downloaded as a JPG once the "Download" link is clicked.

 

USM Logo with Access Points

USM Logo Full Color


The USM logo with access points shall be used on any marketing or communication pieces developed for recruitment purposes — to generate new student inquiries or applications as well as to increase yield, and support orientations and similar events. This aids prospective students in knowing that we have multiple access points to USM, including online courses and programs.

Download the USM Standard Logo
(password: usmhuskies)
All color variations and several file types are available. Any logo file can also be downloaded as a JPG once the "Download" link is clicked.

 

USM Logo for Print Use

Print materials require a larger file size than those used for digital or web with a resolution of 300 dpi (dots per inch). Print files often use the CMYK (cyan, magenta, yellow, black) color mode.

Print projects include posters, banners, brochures, postcards, notecards, and even clothing.

Print Terms

The following terms are commonly used in print production:

  • CMYK (Cyan, Magenta, Yellow, Black): These four ink colors are combined to create full color images. CMYK colors are used most often in offset printing, but are also used in other printing methods.
  • PMS (Pantone Matching System): A universal color system for consistent color industry-wide for individual or spot ink colors. Spot colors are available in both coated and uncoated paper versions, and are slightly different for each medium to account for the different absorbencies in the paper types. 
  • Vector-based Line Art: Also known as vectored-based graphics, are line art files created with a mathematical formula that are useful for enlarging or reducing digital graphics without quality loss for flawless printing.

 

File Types Used for Print

  • AI (Adobe Illustrator): Vector-based line art featuring crisp lines and sharp graphics. These files can be enlarged or reduced without losing image quality, but are usually only usable by Adobe software.
  • EPS (Encapsulated PostScript): Vector-based line art featuring crisp lines and sharp graphics often created in Adobe Illustrator. These files can be enlarged or reduced without fear of losing image quality. Use this file-type for print use whenever possible.
  • PDF (Portable Document Format): Almost as flexible as the EPS file, can be made up of vector-based line art featuring crisp lines and sharp graphics. This file-type can sometimes be opened as an Adobe Illustrator file (our PDF logo files can be opened this way), and is also accessible to many programs outside the graphic design industry. 
  • TIF or TIFF (Tagged Image File Format): A raster image file that offers a crisp transparent background and is used mostly for photographs. Enlarging a TIF file will create blurry results. 
  • JPG or JPEG (Joint Photographic Experts Group): The JPG is a raster image file-type with a solid color background (no transparency), and the most fragile file format (the more you open and re-save it, the more the quality is reduced). This file-type is better suited for photos than text-based graphics. Enlarging a JPG file will create blurry results. Use this format for text-based graphics only if you have no other choice.

 

USM Logo for Web or Digital Use

Logos used for web and digital materials are displayed on computer screens at 72 ppi (pixels per inch) and use the RGB (red, green, blue) color mode. Images for digital use require smaller files than those used for print projects. NOTE: CMYK color images will not display properly in web browsers.

Web or digital projects include Power Point presentations, PDFs for the web, image sliders, promo boxes, email newsletters, and video projects.

Web and Digital Terms

The following terms are commonly used lingo for digital production:

  • RGB (Red, Green, Blue): These three colors are combined in computer monitors and televisions to create full color images. 
  • Raster Graphics: Images made up of a series of pixels used to create an image. This type of file is best used for digital photographs.

 

File Types for Digital and Web Use

  • PNG (Portable Network Graphics): Created as a more powerful alternative to the GIF file format, PNG images offer crisp graphics (for both text-based images and photos) and a high-quality transparent background. Use this file-type for text-based graphics whenever possible.
  • GIF (Graphics Interchange Format): A compressed image file format, GIFs are based on a palette of 256 colors or less — which keeps their file size small for web use, but is detrimental to image quality — and offer a transparent background. This file-type is better suited for text-based graphics than photos.
  • JPG or JPEG (Joint Photographic Experts Group): The JPG is a raster image file-type with a solid color background (no transparency), and the most fragile file format (the more you open and re-save it, the more the quality is reduced). This file-type is better suited for photos than text-based graphics. Use this format for text-based  graphics only if you have no other choice.