Office of Marketing

USM Logos for Print Use

Print materials require a larger file than those used for digital or web with a resolution of 300 dpi (dots per inch). Print materials often use the CMYK (cyan, magenta, yellow, black) color mode.

Print projects include posters, banners, brochures, postcards, notecards, and clothing; scroll down to Download a Logo for Print Use.

If you are working on a web or digital project, try the Logo for Web or Digital Use Gallery

IMPORTANT: Do not change the proportions of the logo, rotate, or include the logo or part of the logo in a larger image. The logo should be clearly readable and not separated into parts, printed in color combinations other than those found in the USM Style Guide, or combined as art with text.


Print Terms

The following terms are commonly used in print production:

  • CMYK (Cyan, Magenta, Yellow, Black): These four ink colors are combined to create full color images.
  • PMS (Pantone Matching System): A universal color system for consistent color industry-wide for individual or spot ink colors. Spot colors are available in both coated and uncoated paper versions, and are slightly different for each medium to account for the different absorbencies in the paper types. 
  • Vector-based Line Art: Also known as vectored-based graphic file, are line art files created with a mathematical formula that are useful for enlarging or reducing digital graphics without quality loss for flawless printing.


File Types Used for Print

  • AI (Adobe Illustrator): Vector-based line art featuring crisp lines and sharp graphics. These files can be enlarged or reduced without losing image quality. 
  • EPS (Encapsulated PostScript): Vector-based line art featuring crisp lines and sharp graphics often created in Adobe Illustrator. These files can be enlarged or reduced without fear of losing image quality. Use this file-type for print use whenever possible.
  • PDF (Portable Document Format): Almost as flexible as the EPS file, can be made up of vector-based line art featuring crisp lines and sharp graphics. This file-type is also accessible to many programs outside the graphic design industry. 
  • TIFF (Tagged Image File Format): A raster image file used mostly for photographs. Enlarging a tiff file will create blurry results. 
  • JPG or JPEG: Named after its originators, Joint Photographic Experts Group, is a raster image file-type and the most fragile file format. Enlarging a Jpeg file will create blurry results. Use this format only if you have no other choice.


USM Standard Logo

USM Logo Full Color

This logo includes the points of contact for USM — Portland, Gorham, Lewiston, and Online — in addition to the pillar symbol (or icon) with the words University of Southern Maine to the right. This logo should be used when materials (e.g. posters, postcards, flyers, etc.) will be distributed into the community.

The reason for this is to make every effort to keep our three campuses and our online opportunities top-of-mind for prospective students.

USM Classic Logo

USM Classic Logo


This logo includes the pillar symbol (or icon) with only the words University of Southern Maine to the right (without the points of contact). This logo can be used in two ways:

  1. When materials are presented to internal audiences only (current students, faculty, and staff)
  2. On event-specific materials, such as music concerts, awards ceremonies, or a speaker/lecture series

For guidelines on using the USM logo, please refer to the USM Style Guide.

If you need help downloading or selecting a logo, or have questions about the USM Style Guide, please contact Greg Daly at 780-4772.