Office of Marketing

USM Logos for Web or Digital Use

Logos used for web and digital materials are displayed on computer screens at 72 ppi (pixels per inch) and use the RGB (red, green, blue) color mode. Images for digital use require smaller files than those used for print projects. NOTE: CMYK color images will not display properly in web browsers or video projects.

Web or digital projects include Power Point presentations, PDFs for the web, image sliders, promo boxes, email newsletters, and video projects; scroll down to Download a Logo for Web or Digital Use.

If you are working on a project that will be printed, try the Logo for Print Use Gallery.

IMPORTANT: Do not change the proportions of the logo, rotate, or include the logo or part of the logo in a larger image. The logo should be clearly readable and not separated into parts, printed in color combinations other than those found in the USM Style Guide, or combined as art with text.


Web and Digital Terms

The following terms are commonly used lingo for digital production:

  • RGB (Red, Green, Blue): These three colors are combined in computer monitors and televisions to create full color images. 
  • Raster Graphics: Images made up of a series of pixels used to create an image. This type of file is best used for digital photographs.


File Types for Digital and Web Use

  • PNG (Portable Network Graphics): Created as a more powerful alternative to the GIF file format, PNG images offer crisper graphics and better transparency. Use this file-type for digital use whenever possible. 
  • GIF (Graphics Interchange Format): A compressed image file format originally developed by CompuServe. GIFs are based on a palette of 256 colors or less, which keeps their file size small for web use, but is detrimental to image quality. 
  • JPG or JPEG: Named after its originators, Joint Photographic Experts Group, is a raster image file-type and the most fragile file format. Use this format only if you have no other choice.


USM Standard Logo

USM Logo Full Color

This logo includes the points of contact for USM — Portland, Gorham, Lewiston, and Online — in addition to the pillar symbol (or icon) with the words University of Southern Maine to the right. This logo should be used when materials (e.g. posters, postcards, flyers, etc.) will be distributed into the community.

The reason for this is to make every effort to keep our three campuses and our online opportunities top-of-mind for prospective students.

USM Classic Logo

USM Classic Logo


This logo includes the pillar symbol (or icon) with only the words University of Southern Maine to the right (without the points of contact). This logo can be used in two ways:

  1. When materials are presented to internal audiences only (current students, faculty, and staff)
  2. On event-specific materials, such as music concerts, awards ceremonies, or a speaker/lecture series


For guidelines on using the USM logo, please refer to the USM Style Guide.

If you need help downloading or selecting a logo, or have questions about the USM Style Guide, please contact Greg Daly at 780-4772.