Office of Marketing

USM Logo for Web or Digital Use Gallery

Logos used for web and digital materials are displayed on computer screens at 72 ppi (pixels per inch) and use the RGB (red, green, blue) color mode. Images for digital use require smaller files than those used for print projects. NOTE: CMYK color images will not display properly in web browsers.

Web or digital projects include Power Point presentations, PDFs for the web, image sliders, promo boxes, email newsletters, and video projects; scroll down to Download a Logo for Web or Digital Use.

If you are working on a project that will be printed, try the Logo for Print Use Gallery.

IMPORTANT: Do not change the proportions of the logo, rotate, or include the logo or part of the logo in a larger image. The logo should be clearly readable and not separated into parts, printed in color combinations other than those found in the USM Style Guide, or combined as art with text.


Web and Digital Terms

The following terms are commonly used lingo for digital production:

  • RGB (Red, Green, Blue): These three colors are combined in computer monitors and televisions to create full color images. 
  • Raster Graphics: Images made up of a series of pixels used to create an image. This type of file is best used for digital photographs.

 

File Types for Digital and Web Use

  • PNG (Portable Network Graphics): Created as a more powerful alternative to the GIF file format, PNG images offer crisper graphics and better transparency. Use this file-type for digital use whenever possible. 
  • GIF (Graphics Interchange Format): A compressed image file format originally developed by CompuServe. GIFs are based on a palette of 256 colors or less, which keeps their file size small for web use, but is detrimental to image quality. 
  • JPG or JPEG: Named after its originators, Joint Photographic Experts Group, is a raster image file-type and the most fragile file format. Use this format only if you have no other choice.

 

USM Standard Logo

Gold icon and blue text for placement on a white background.

USM Logo Full Color

RGB, Screen Resolution PNG | GIF | JPG (white bg)

To download: Right-click (or ctrl-click on a Mac) on the file type you need, then "Save Link As..." or "Download Linked File As..." 
You may not have the correct software to open these files on your computer, but in most cases will be able to place or import the file into your document.

 

USM Reverse Logo with Gold

Gold icon and white text for placement on a USM blue background.

  

USM Logo Reverse with Gold

RGB, Screen Resolution PNG | GIF | JPG (blue bg)

To download: Right-click (or ctrl-click on a Mac) on the file type you need, then "Save Link As..." or "Download Linked File As..." 
You may not have the correct software to open these files on your computer, but in most cases will be able to place or import the file into your document.

 

USM Reverse Logo Solid White

White icon and white text for placement on a dark background.

USM Logo Solid White

RGB, Screen Resolution PNG | GIF | JPG (blue bg)

To download: Right-click (or ctrl-click on a Mac) on the file type you need, then "Save Link As..." or "Download Linked File As..." 
You may not have the correct software to open these files on your computer, but in most cases will be able to place or import the file into your document.

 

USM Logo Solid Black

USM Logo Solid Black

RGB, Screen Resolution PNG | GIF | JPG (white bg)

To download: Right-click (or ctrl-click on a Mac) on the file type you need, then "Save Link As..." or "Download Linked File As..." 
You may not have the correct software to open these files on your computer, but in most cases will be able to place or import the file into your document.

 

USM Logo Solid Blue

USM Logo Solid Blue

RGB, Screen Resolution PNG | GIF | JPG (white bg)

To download: Right-click (or ctrl-click on a Mac) on the file type you need, then "Save Link As..." or "Download Linked File As..." 
You may not have the correct software to open these files on your computer, but in most cases will be able to place or import the file into your document.

 

USM Logo Email Header

If you are looking for a version of the logo to use as an email header, please download the appropriate file below.

USM Logo Email Treatment

Email Treatment 600px: PNG | JPG
650px: PNG | JPG

To download: Right-click (or ctrl-click on a Mac) on the file type you need, then "Save Link As..." or "Download Linked File As..." 
You may not have the correct software to open these files on your computer, but in most cases will be able to place or import the file into your document.

 

For guidelines on using the USM logo, please refer to the USM Style Guide. This version of the style guide is not complete

If you need help downloading or selecting a logo, need a logo without the campus designations, or have questions about USM style, please contact Tina Burnell at 780-4775.