Our collective goal is to create communications that consistently reinforce USM's brand to all outward-facing constituents (e.g. prospective students, community members, and donors).
The USM Brand Book* (or Style Guide) is a document that illustrates guidelines to help you create marketing communications materials using the basic mandatory elements of our brand identity system. These guidelines are for anyone who creates or works on marketing materials for USM.
While we have left a degree of flexibility in these guidelines that will allow you to be creative in your work, there are also basic rules to our branding that should not be broken. Every piece of communication we create — from advertisements to banner stands — is an opportunity to clearly communicate and reinforce the USM brand.