Office of Marketing and Brand Management


The Office of Marketing and Brand Management at the University of Southern Maine (USM) is primarily responsible for driving inquiries and applications for each of our prospective student audience segments. We consistently apply a strategic approach to each of our marketing outreach efforts:

  • Advertising
  • Marketing Data Analytics
  • Website Content Development
  • Email Marketing
  • Print Marketing

In parallel, we maintain a strong focus on appropriately messaging each audience segment to support our brand, promote our undergraduate and graduate degrees and certificates, and support student services such as financial aid, scholarships, advising, and residential life.

We pride ourselves on our collective marketing knowledge, skillsets, and experiences — sharpened by many years of marketing in the private sector — to benefit University recruitment goals.