Tracy St. Pierre
Tracy (or “Trace”) is a career marketer whose past experience includes working in consumer goods, educational publishing, and most recently, higher education. In each of her roles, she has brought change to marketing efforts that improve efficiency and save costs. The benefits include allowing the marketing team room to focus on the strategic planning and creative aspects necessary to do their jobs well. Tracy currently manages the university’s agency relationship, largely directing the media planning timelines, creative development, stakeholder input, deployment, and performance. She also oversees the marketing team which include data analytics primarily focused on advertising performance, design and print, web, and email. She believes strongly in collaboration and transparency. She is proactive in supporting marketing best practices and improved time-to-market which positively influences recruitment across each audience segment.
Tracy completed her Master’s in Leadership Studies in May, 2019. She is a Pilates enthusiast and lives in Portland with her wife and German Shepherd.