Fall semester witnessed the beginning of a new collaboration between USM’s Muskie School of Public Policy and Friends of Woodfords Corner, a neighborhood organization focused on community revitalization. Throughout the semester, eight MPPM students from Professor Yuseung Kim’s Sustainable Development Workshop worked closely with Friends of Woodfords Corner (FWC) board members. The purpose of the collaboration was to offer FWC consultation services as they mull future plans for Woodfords Corner. Students conducted extensive field work and research, administered a business needs survey instrument, assisted the organization in grant applications, and provided a portfolio of marking and branding resources. Some standout results from the semester were an interactive parking map for motorists, a lighting influence survey map, and a stellar marking and branding toolkit that offers ready-to-use strategies for all businesses in Woodfords Corner. The 14-week course culminated in a formal presentation to FWC board members and a Main Street America representative. The final report can be found here, and the final presentation can be accessed here.
This exciting collaboration with Friends of Woodfords Corner is still ongoing. Multiple students from the Workshop are continuing to assist FWC this winter. Raegen Young is helping to build a more comprehensive interactive parking map. Andrew Tufts is assisting FWC in their bid for a community development block grant. Neal Goldberg is supporting local small business in the community and initiating a marketing campaign on behalf of Friends of Woodfords Corner.