Office of Public Affairs

Join us for an exciting evening exploring Product Design

The 2012 Creative Toolbox Series, presented by the Maine Center for Creativity (MCC) and the University of Southern Maine, is a series designed to provide resources, advice and insight to Maine’s creative entrepreneurs. The event will take place from 5:30 p.m. – 7:30 p.m., Wednesday, November 14 at USM’s Wishcamper Center, Portland. This event will focus on Product Design, and how it is becoming an increasingly important resource in order to stay competitive in today’s complex marketplace.

The design process is a physical transformation of an idea based upon needs or wants by consumers or the marketplace at large, into a product that is appropriate to its purpose. Product Designers take a systematic and creative approach to conceptualizing and evaluating ideas before turning them into tangible products.  Product Design is vital in creating loyal customers for businesses large and small, local and international.

Moderator Patric Santerre, of ARCADIA designworks will give a brief overview of the definition of Industrial “Product” Design, and weave in its history in Maine. We will hear from a local start up, Bitzy Baby, whose founders decided to re-design a product when the existing marketplace was not meeting their needs as parents.

SAPPI, a global pulp and paper company with mills in Maine, and a commitment to creating new operations through innovation and design throughout the world, will share their growth story and the importance of product design for the business to business market.

Admission to the event costs $15 for MCC members and USM alumni, and is free for students. Become a member of MCC for $35 and receive free admission to the event.   

For tickets and more information, contact Jean Maginnis at 207-730-0694 or at Maine Center for Creativity .