Office of Public Affairs

Marc Glass

Director of Strategic Messaging
Marc Glass

Office Location

106 Bedford Street, Portland Campus

Phone

TBA

Academic Degrees

  • B.A., English, Bates College, 1988

Profile

As Director of Strategic Messaging, Marc oversees the Office of Public Affairs team and develops and manages external communications for the Office of the President. In addition to assisting with the development of presidential messaging, including the weekly Monday Missive, Marc generates storytelling content for Admissions communications, USM News, and the University’s main social media accounts.

Marc joined the Office of Public Affairs in March 2020 after serving the University of Maine at Farmington as Assistant Vice President of Advancement and Communications, where he assisted with managing presidential messaging, developed all Advancement communications, and served as editor of the University’s monthly online alumni magazine, Farmington First, from January 2018 to February 2020. He was also a front-line fundraiser, working directly with annual fund and principal donors alike in helping them find ways to make UMF a philanthropic priority. During his time overseeing Advancement at UMF, the Council for the Advancement and Support of Education (CASE) selected UMF from all public liberal arts colleges in the nation for its Overall Improvement in Advancement honor.

Prior to working at UMF, Marc served his alma mater, Bates College, in several roles of progressive responsibility, including Staff Writer and Photographer for Bates Magazine, BatesNews, and select Admission communications; External Communications Project Manager and Admissions Writer; and later Director of Advancement Communications.

As Communications Project Manager, Marc developed and executed strategic communications and marketing plans with leadership staff in Admissions and Advancement that supported college-record levels of applications and giving. As Director of Advancement Communications, he helped lead the strategic planning and execution of multi-channel solicitation, engagement, and stewardship communications that supported an annual run rate of $25+ million, including nearly $7 million in annual fund giving. He also helped shape communications for the launch of the college’s $300 million campaign in 2017.

While teaching English to students at Jay High School in Jay, Maine, for seven years, Marc was a freelance writer and photographer for two Maine daily newspapers, the Sun Journal and Central Maine Morning Sentinel. He began his career in higher education communications as Assistant Director of Communications at Colby College, where was responsible for Athletics communications, assisted with media relations, and served as a staff writer and photographer for Colby Magazine. In addition to his many years of work in higher education communications, Marc spent six years working as a career and academic advisor at UMF, advising undeclared first-year students and helping all students with their pursuit of internships, employment, and graduate school admission. His freelance photography clients have included the alumni magazines of Case Western Reserve University and Swarthmore College.