The former director of marketing communications for an educational publishing company noted for development of instructional tools customized to the needs of individual students has been named the University of Southern Maine’s new director of marketing and brand management.
Tracy M. St. Pierre of Portland joins USM after an eight-year stint at EPS in Cambridge, Mass., a division of School Specialty, Inc. Under her direction, the marketing department instituted annual market planning, streamlined the product mix to focus greater resources on higher-performing and new products and developed technology-based marketing initiatives for greater reach and impact.
“Tracy has a proven track record in the creative implementation of both traditional and digital marketing strategies that are integrated throughout an organization,” said Meg Weston, vice president of university advancement. “It’s a skill set that will help us create greater awareness of USM, achieve our enrollment targets, and put a spotlight on our outstanding students, faculty and alumni.”
St. Pierre also has served as director of product development and marketing for a startup division of Delta Education in Nashua, N.H. that successfully developed and marketed its own brand of children’s science kits for the consumer market. While there, St. Pierre, a 1990 graduate of Salem State College, managed partnerships with Warner Bros. and Scholastic.
Earlier in her career, she worked as marketing manager for the Social Studies Division of Pearson/Prentice-Hall in Boston, and as product manager for Revell-Monogram in Chicago, a Crayola subsidiary. At Revell-Monogram, St. Pierre implemented national marketing strategies, including catalogs, web content and nationwide promotions, for a specialty line of educational model kits for younger children.
“I’m thrilled to have been selected by USM to lead their marketing efforts in a new direction. Much of my career has been involved with promoting education in some way. With all that USM has to offer, I’m excited to be part of this community.”