School of Business

Heidi Parker

Associate Professor of Sport Management
Heidi Parker


409 Luther Bonney Hall

Office Hours Fall 2016

Monday 10:00-12:00 and by appointment

Contact Information

Phone: 207.780.4313

Recent Publications

Williams, J. & Parker, H.M. (2016). Integration of experiential learning and leadership

development in a sport management classroom. Sport Management Educational Journal, 10(1).


Parker, H.M. & Fink, J.S. (2012). Arrest record or openly gay: The impact of athletes’ personal

lives on endorser effectiveness. Sport Marketing quarterly, 21(2), 70-79.


Fink, J.S., Parker, H.M., Cunningham, G.B., & Cuneen, J.C. (2012). Female athlete endorsers:

Determinants of effectiveness. Sport Management Review, 15(1), 13-22.


Miloch, K., & Parker, H.M. (2012). Sponsorship and endorsement. In Parkhouse, B., Turner,

B. A., & Miloch, K., (Eds.). Sport marketing: Winning strategies for sport business success. Dubuque, IA: Kendall-Hunt Publishing Company


Fink, J.S., Burton, L.J., Farrell, A.O., & Parker, H.M. (Spring 2012). Playing it out: Female

intercollegiate athletes' experiences in revealing their sexual identities. Journal for the Study of Sports and Athletes in Education, 6(1).


Burton, L.J. & Parker, H.M. (2010). Gender typing in management: Evaluation

of managerial subroles for sport. Advancing Women in Leadership Journal, 30(11).


Parker, H.M. & Fink, J.S. (2010). Negative sponsor behavior, team response and how this

impacts fan attitudes. International Journal of Sport Marketing and Sponsorship, 11(3), 200-211.


Fink, J.S., & Parker, H.M. (2009). Spectator motives: Why do we watch when our

favorite team isn’t playing? Sport Marketing Quarterly. 18(4), 210-217.


Fink, J.S., Parker, H.M., Brett, M., & Higgins, J. (2009). Off-field behavior of athletes and team

identification: Using social identity theory and balance theory to explain fan reactions. Journal of Sport Management, 23(2), 142-155.


Parker, H.M., & Fink, J.S. (2008). The effect of sport commentator framing on viewer

attitudes. Sex Roles, 58, 116-126.


Quatman, C., Farrell, A.O., Parker, H.M. & Fink, J.S. (2007). Sport Consumer Behavior as a

Function of Social Contagion: Using a Social Network Approach for Marketing Sport. In Owens, D. & Hausknencht, D. (Eds.), Marketing in the 21st Century. Westport, CT: Praeger Press.