School of Business

Certificate in Event Planning and Management

The Certificate in Event Planning and Management (CEPM) provides students with a comprehensive understanding of the field of event planning, with specific courses tailored to individual student needs and interests. Students may select from a range of electives related to the planning, management and promotion of meetings, sporting events, festivals, and other types of events. Instructors include both full-time USM faculty as well as working event planners, marketers and other experienced professionals. Coursework will be capped by a professional experience that allows students to apply their knowledge within a business or organization environment, helping to plan, manage, and promote actual events.


Completion of 12 credits as described below with a grade of C- or better in each course. As part of at least one of their courses in the certificate, students must complete a project that involves original research, service learning, and/or professional experience directly related to the certificate. The certificate coordinator will assist the student with selection of a project that meets the student’s personal goals and interests. There is no particular sequencing of courses as long as course prerequisites are satisfied. Waiver of prerequisites will be done on a case-by-case basis.

Complete one of the following:

  • TAH 311 Event Planning & Management
  • BUS 316 Sport Event Management

Then complete three from the following, selecting at least one from each prefix. One course may be a 3-credit professional experience.

  • TAH 340 Topics in Event Planning
  • TAH 408 Practicum in Tourism & Hospitality
  • TAH 409 Tourism & Hospitality Internship
  • TAH 410 Seminar in Tourism Promotion (selected topics)
  • TAH 440 Applied Topics in Event Planning
  • BUS 311 Sport Marketing
  • BUS 313 Sport Facility Management
  • BUS 316 Sport Event Management
  • BUS 317 Sport Sponsorship & Sales

For non-degree students, admission to the certificate program will normally be limited to those with either: 1) at least 54 previous college credits with a GPA of 2.33 or higher; or 2) a minimum of three years of relevant work experience. Applicants relying on the latter admission requirement will need to provide evidence of at least a high school diploma or its equivalent.

Candidates for admission must submit:

  • Online application for Certificate Program;
  • Official transcripts or copies of official transcripts from secondary school and/or all colleges and universities from which you received a degree;
  • Additional or other special admission requirements specified by program.

The application for certificate programs is available online at Please note, students who are enrolled solely in an undergraduate certificate program are not eligible for Federal financial aid.