School of Business

Eklou Amendah

Assistant Professor of Marketing

Office Location

215 Luther Bonney Hall



Academic Degrees

  • Ph.D., Consumer Sciences and Retailing, Purdue University, 2008
  • M.S., Consumer Affairs, Auburn University, 2004
  • M.S., Business Law, University of Lome, Togo, 2000
  • B.S., Commercial Law/Business Law, University of Lome, Togo, 1999


To speak with Dr. Amendah during his office hours, please use this link to access the Zoom meeting:

Research Interests

Technology in Marketing

  • Mobile payment
  • Online shopping

Brand and strategy

  • Brand evaluation
  • Retail strategy

Consumer behavior and analytics

  • Healthcare services
  • Sports research: Season ticket holders

Marketing and cooperatives

  • Cooperatives: Shared services cooperatives
  • Cooperative models

Recent Publications


Clamp, C., Amendah, E. & Coren, C. (2019). Shared Service Cooperatives: A Qualitative Study Exploring, Applications, Benefits and Potentials. Published by Oak Tree Press, Cork, Ireland.

Park, J., Amendah, E., Lee, Y., & Hyun, H. (2019). M-payment service: Interplay of perceived risk, benefit, and trust in service adoption. Human Factors and Ergonomics in Manufacturing & Service Industries. 29, 31 – 43.

Shen, Li, & Amendah, E. (2015) “The attitude of Chinese consumers toward illegal downloading of music, movies and software in the United States.” Journal of Comparative International Management, 18, 1, 2015.

Broaden, C., Amendah, E., & Matthews, C. (2014). Regional Trade Groups and FDI in Africa: An Exploration of Investment Patterns. Conference Proceedings. Africa Academy of Management.


Amendah, E., & Kostas, K. (2019). Perception of consumer surplus in sport: How Do Season Ticket Holders’ Perceptions Differ by Sport? The case of Baseball, Basketball, Football and Soccer. North American Society of Sport Management (NASSM). New Orleans, LA.

Amendah, E., Clamp, C., & Coren, C. (2019). An empirical investigation of shared services in the business sector: The case of healthcare, flooring, heating and ventilation and utility cooperatives. Joint conference: International Cooperative Alliance, Association of Cooperative Educators and Canadian Association for Studies in Cooperatives. Montreal, Canada.

Amendah, E., & Samii, L. (2018). Social Media is a Technical Skill, Then Why Are We Using It as a Transferable Skill in Pedagogy? Marketing Management Association Conference (MMA). Kansas City, MO.

Amendah, E., & Samii, L. (2017). Delayed Active Learning: An empirical investigation of integration and application in capstone courses. Marketing Management Association Conference (MMA). Pittsburgh, PA.

Amendah, E., & Thorpe, J., (2017). An empirical investigation of consumer attitude toward recycled fashion items using the theory of reasoned action. American Collegiate Retail Association Conference (ACRA). Minneapolis, MN.

Professional Activity

Dr. Eklou Romaric Amendah is a professor of marketing at University of Southern Maine. He specifically teaches marketing, consumer behavior and marketing research courses. Dr. Amendah is a passionate researcher. His research focuses on technology in marketing, branding, retail strategies, consumer perception of healthcare services, sport management and cooperative development. As an active researcher Dr. Amendah publishes in academic journals and presents his research projects at various conferences.

Prior to joining USM Dr. Amendah spent twelve years as a School of Business faculty member at Southern New Hampshire university in Manchester, NH where he taught marketing courses, conducted research, wrote a book with two other colleagues, and managed an academic program.