School of Business

Jeanne Munger

Associate Professor Emeritus of Marketing
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Academic Degrees

  • Ph.D., Marketing, The Ohio State University 1992
  • M.B.A., Marketing, The Ohio State University 1982
  • B.S., Marketing, The Ohio State University 1979

Areas of Expertise


  • Marketing strategy
  • Consumer behavior
  • Taught a variety of marketing courses at both the undergraduate and graduate levels, including principles of marketing, marketing management, retailing, and advertising

Media Talking Points:

  • Internet marketing
  • Pricing
  • Retailing
  • Consumer behavior

Research Interests

  • Internet Marketing
  • Pricing
  • Entrepreneurship
  • Marketing Case Writing

Professional Activity

Prior to coming to USM, Dr. Munger held teaching positions at The Ohio State University and Clarkson University, where she received a number of awards for teaching excellence. She was also awarded the USM School of Business Faculty Senate Teaching Award in 1998. Prior to entering academics, she worked as a consulting associate for Management Horizons and later as a research associate and strategic planner for F&R Lazarus, where she gained invaluable experience in retail consulting. She has published a number of articles in publications such as Psychology & Marketing, Journal of Business-to-Business Marketing, Journal of Product & Brand Management, and Women & Language. Dr. Munger has conducted a number of presentations to a variety of professional organizations. She has also developed executive training programs in marketing, retailing, and effective marketing communications and service quality.