School of Business

Joanne Williams

Dean, College of Management and Human Service and Associate Professor of Sport Marketing

Office Location

113 Luther Bonney



Academic Degrees

  • D.PE., Springfield College 1997
  • M.Ed., Springfield College 1991
  • B.Ed., West London Institute of Higher Education (Brunel University) 1987






Areas of Expertise


  • Sport Marketing
  • Sponsorship


  • Sport Marketing
  • Sponsorship
  • Outcome Assessment in Sport Management

Professional Activity

Professor Williams teaches sport management courses within the Business Administration degree. Her current research focuses on sport marketing and sponsorship. She is also involved in additional projects addressing sport management curricula innovations and assessment, and the development of discipline specific accreditation for sport management programs. She has published in a number of journals and conference proceedings. Dr Williams is a member of the North American Society for Sport Management and the Sport Marketing Association. Prior to joining the USM faculty in 2007, Dr. Williams served as a faculty member and administrator at Nichols College. She also spent several years working in the sport industry and was the tournament director of the McCalls LPGA Classic at Stratton Mountain, VT.