School of Business

Robert Heiser

Business Administration Associate Professor of Marketing

Office Location

216 Luther Bonney

Faculty Office Hours Fall 2020

By Zoom appointment, please email for link.



Academic Degrees

  • Ph.D., School of Business and Economics, New Mexico State University 2005
  • M.B.A., School of Business, St. Thomas University 1982
  • B.A., English Literature, St. Joseph's University 1976
  • B.S., Chemistry, St. Joseph's University 1975

Areas of Expertise



  • Marketing Methods
  • Marketing Research
  • Marketing Strategy and Management
  • International Marketing


  • Marketing Research and Methodology
  • International Marketing
  • Marketing Strategy
  • Business Ethics

Professional Activity

Bob Heiser maintains close ties to the professional community. He has eighteen years experience working in the engineering and information technology fields with Fortune 500 companies such as Emerson Electronic, Dover Corporation and Ball Corporation as well as high tech startup companies. He has published in a number of journals and conference proceedings such as the Journal of Advertising, The Journal of Marketing Theory & Practice, The Journal of Nonprofit and Public Sector Marketing and the Western Decision Sciences Institute. He's also on the Editorial Review Board for the Journal of Marketing Education. Bob is an active member of the American Marketing Association and the Society for Marketing Advances.